Our main aim is to create a film which raises the profile of our city and encapsulates everything it means to spend a night here; exploring all avenues of possibility, regardless of who you’re with or what you enjoy doing together. We want to engage and empower both residents, and those travelling from further afield to embrace everything that our amazing city has to offer.
The film will be predominantly focused at 24-50 year olds, so it’s crucial that we show the diversity of our evening entertainment offering, whilst showcasing venues and businesses that are keen to uphold the Purple Flag standards.
Because of the style of film we’d like to shoot, we’ll overshoot in each location to ensure we have lots of additional footage which can be used in multiple edits and a variety of creative social content, targeted at specific demographics or social groups, or aimed at showcasing different venue/s.
Rock Kitchen Harris was established in 1982 and we’ve been at the forefront of the Leicester creative scene ever since. We believe the only way to create great things every day is with great people who truly enjoy their job, so that’s why we’ve employed 62 of the most exciting talented people in the city. They work across design, advertising, PR, social media, digital and everything in between for some great brands big and small.
ImageNova was founded in the Midlands in 2009 and is situated at Phoenix Square in Leicester’s vibrant Cultural Quarter. We are working with some of the biggest companies in the film and video industry to reinvent how they produce video content. We specialise in a variety of high-end video content that includes television/online advertising, documentaries, online content and promotional material. Our clients include large public sector organisations such as the NHS and multinational companies such as Sony and Fujifilm.
We wanted to collaborate as equal partners to ensure that you get the best possible creative output. By merging the creative marketing and advertising brains at RKH with the production skills and world class equipment that Image Nova offer, you’re getting 2 for the price of 1.
Jamie is Client Service Director and part owner of RKH. He is a copywriter and strategist, with a love of moving image, particularly the editing process. He is an award winning author and marketeer and over his career has worked with Taylor Wimpey, Vision Express, Kelloggs, Topps Tiles, Poundstretcher, Gatwick Airport, IKEA, Everards, and many more. In a past life he opened The Turkey Cafe and promoted club nights at PoNaNa and Original Four.
Bipin’s wider role is producing adverts by seeing the production through from concept development to final delivery. During the filming process, Bipin specialises in cinematography (camera and lighting) and aims to ensure the visuals that are filmed are the highest production value.
Kieran is a film and commercial director/producer. Kieran has worked in the film industry across narrative and documentary interviewing stars such as Danny Boyle and Andrew Lloyd Webber, and is currently developing factual/documentary television projects.
Dom is the Lead Creative at RKH and has created national advertising campaigns for clients such as Taylor Wimpey and Vision Express. His role during these projects included art direction across all photography and video shoots. Dom played a vital part in the the creative direction for Topps Tiles’ 2018 national television advert and he led the design rebrand for Vision Express which touched everything from POS to CRM to advertising. He is heavily involved in digital projects for local companies such as Everards, alongside institutions like the NHS, and working on the Leicester Identity and Place-marketing project.
Ellis is RKH’s Social Media and Content Manager. She is a copywriter and develops strategies for editorial and social media content, having worked with the likes of Taylor Wimpey, Vision Express, Barclaycard, Slimming World, Henry Holland, TUI, and Electrolux. After a BA in Film and Media Studies, she went on to study for an MA in Television Scriptwriting at De Montfort University, before setting up a theatre production company. The company was awarded funding from DMU Enterprise and produced work at the Cultural Exchange Arts Festival, the Leicester City Festival, and States of Independence Festival.
Katie is an RKH Advertising Account Manager. She did a BA in English Literature & Writing for the Media before heading straight into the advertising world, where she developed a keen interest in brand strategy and campaign / concept creation. She’s since worked on projects with the likes of Kenwood, Delonghi, Taylor Wimpey, Vision Express, and Cambridge & Counties Bank, as well as working on the recent Leicester Children’s Hospital charity campaign launch. She has a passion for the arts and theatre, and has previously worked on community engagement event promotion campaigns for the University of Leicester, alongside the rebrand and annual marketing strategy implementation for the award winning, Leicestershire-based Nevill Holt Opera.
A high-end Cinema and Television camera that is commonly used for big budget productions that include:
High resolution photos/images can be extracted from the camera (33 megapixels)
The Irishman, Captain Marvel, Guardians of the Galaxy, Game of Thrones, BBC Seven Worlds, One Planet, Stranger Things
Cooke are a Leicester Oscar-winning company that have been producing the highest quality lenses for the film industry for over 100 years.
Their productions include: Charlie Chaplin, The Wizard of Oz, 12 Years a Slave, Casino Royale, Harry Potter, Whiplash
Expanding on the saying “the night belongs to the poets and the madmen”, we follow a group of friends throughout the evening, who have each been given personas to convey the things they see, eat, feel, and do.
They begin together laughing and joking in the street and then split out into various locations, each one appealing to the specific individuals, with one key person’s journey linking them all together. All of the transitions will pivot around her, she will be the link between all the scenes. Every group of friends has one person that glues them all together.
We transition quickly from scene to scene in a similar style to the montage of transitions that we’ve shown.
By watching people experience their own preference of entertainment and then coming back together at the end we highlight the range of experiences available in the city, and then celebrate the inclusive, friendly nature of Leicester.
This one evening/night is a representation of all the Leicester has to offer. It’s quirky and energetic - the transitions, camera movement and music establish this. A dusky voiceover or copy can tell the story, and the sense of exploration and discovery is apparent as the motivation of the characters within the advert.
This is an example of how we see the script working, but we would envisage working with you to select the locations and build the narrative around this:
The night doesn’t just belong to the poets and the madmen.
The group of friends walk down The Lanes, laughing and joking.
It belongs to...
They split up and run off into different directions. The camera stays with one lead character and she is the connection between all the various personas, interacting with them all and acting as the transition pivot point between scenes.
The artists…
Curve (theatre) interior - the friends are in the audience standing and applauding as the actors take a bow.
The dreamers…
Transition into the flames from a cocktail delighting them in Cank Street cocktail bar.
The champions...
Transition into one of them bowling a strike at East Street Lanes.
The sweethearts…
Transition into a couple of the friends at Gelato Village, cheers-ing with a cone
The warriors…
Transition into … two of the friends marching towards King Power in LCFC colours as the flood lights come on
The explorers…
Transition into the whole group on a night out dancing and laughing at a club
The lifelong friends...
Transition into long shot of the city as the night life buzzes around it.
Morning? It’s too bright. And forget the afternoon, that drags. When the sun starts to fall, that’s when we come alive. In Leicester, the night belongs to you.
Leicester logo on screen then fade to black
We’ve taken inspiration from the transitions in the examples below. Emulating this style of transition will provide a sense of movement and excitement that is representative of the city at night.
Example delivery date - May 2020.
Cost breakdown
Extras
RKH
ImageNova